Agency News
Latest stories

Bench Media expands Bikes Online remit into US market
Bench will now roll out its locally developed model into the US, one of the world’s most competitive e-commerce markets.
by Vihan Mathur – Apr 13, 2026

Telstra spotlights satellite messaging in new campaign via Bear Meets Eagle On Fire
The campaign centres on a series of stop-motion films set in remote locations.
by Vihan Mathur – Apr 13, 2026

Seven ramps up Glasgow 2026 coverage with 800+ hours across platforms
Seven will deliver live and free coverage across its linear channels and 7plus Sport.
by Vihan Mathur – Apr 13, 2026

WPP names Anne-Isabelle Choueiri Chief Transformation Officer
The former Estée Lauder executive will lead operations behind WPP’s new Elevate28 growth plan.
by Mediaweek – Apr 13, 2026

'Two Aussie icons': Cadbury Old Gold teams up with Bundaberg Rum for limited-edition bark
When two of your favourite FMCG universes collide, you know it's going to hit the spot.
by Vihan Mathur – Apr 13, 2026

OMA and RSL to roll out national ANZAC Day OOH campaign
The campaign will run across thousands of out-of-home placements.
by Vihan Mathur – Apr 13, 2026

Jon Evans to headline inaugural Marketers Day Sydney
The event marks the first time TMC’s flagship Marketers Day will be held in Australia.
by Vihan Mathur – Apr 13, 2026

Enigma nabs Kate Sheppard as Sydney Managing Director
Most recently, she was Managing Director at Connecting Plots, following a two-decade tenure at DDB.
by Vihan Mathur – Apr 13, 2026

StreetIQ hires Dave Mullan to drive programmatic DOOH push
Mullan will lead agency and brand growth.
by Mediaweek – Apr 10, 2026

Hugh Jackman and Ryan Reynolds bring chaos, banter (and sailing) ahead of Rio Grand Prix
It's giving Deadpool and Wolverine vibes with catastrophically fewer F-bombs.
by Vihan Mathur – Apr 10, 2026

Australian Marketing Institute CEO Bronwyn Heys departs
Kathryn Illy, a former CMO and commercial executive, will step into the Acting CEO role.
by Vihan Mathur – Apr 10, 2026

Palladium Insight expands into Australia with two senior hires
Ian Bellerby has been appointed as Head of Brand Tracking & Comms and Josh Thomas-Goodey as Director.
by Vihan Mathur – Apr 9, 2026

Belong turns Reddit threads into ads via OMD
At the centre of the execution is Reddit, where real user-generated “simple solutions” were sourced and transformed into creative.
by Vihan Mathur – Apr 9, 2026

Taboola’s DeeperDive AI hits 7 million monthly users in 8 months
The product is being positioned as one of the largest AI answer engines on the open web.
by Vihan Mathur – Apr 9, 2026

SharkNinja lifts sales 12% with retail media push via Zitcha and Market Media
The campaign generated more than 830,000 impressions and over 6,400 clicks across all channels.
by Vihan Mathur – Apr 9, 2026

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