Agency News
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AAMI and Ogilvy launch brand platform using Dorothea Mackellar's 'My Country'
The work launching the platform uses Dorothea Mackellar’s iconic poem ‘My Country’.
by Alisha Buaya – Mar 18, 2024
Publicis launches Disability Access and Inclusion Plan
The plan was developed in collaboration with the Australian Disability Network and Publicis’ EnABLE committee.
by Alisha Buaya – Mar 18, 2024
If Meta pulls news, readers are 'savvy enough to work it out': Social Soup's Sharyn Smith
"If they [influencers] dress it up by saying it's fact, young people are quite savvy enough to check those facts."
by Alisha Buaya – Mar 18, 2024
Ciaran Miller-Stubbs and Matt Ennis join Enigma
Managing director Jack Mason said their additions are about "bolstering our management, while also deepening our client offering."
by Alisha Buaya – Mar 13, 2024
Avenue C takes QuickBooks media account from UM
Avenue C "appealed to us over the multiple layers of seniority and complexity in a traditional media house."
by Alisha Buaya – Mar 13, 2024
SLIK to create virtual experience for Paralympics Australia ahead of Paris 2024 Games
The platform will provide a virtual gateway to raising funds to help current and aspiring Paralympians pursue their sporting dreams.
by Alisha Buaya – Mar 12, 2024
Hello Social welcomes new hires, including viral TikToker
The new additions will fit into newly formed business units. Sam Kelly: "I guess we’ll probably have to change our name."
by Alisha Buaya – Mar 12, 2024
Atomic 212° wins Northern Territory Major Events Company
The win reunites the independent media agency and NTMEC after working on several projects from 2016 to 2019.
by Alisha Buaya – Mar 12, 2024
Forethought names Diane Shelton and Andrew Slot joint MDs
Forethought founder Ken Roberts called them the "best and most experienced marketing strategy and insights people in Australia."
by Mediaweek Admin – Mar 11, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
MFA Award entries open as body celebrates 25th anniversary
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
by Mediaweek Admin – Mar 7, 2024
BBC Studios appoints marketing consultancy Mindbox to support growth across Asia
Nic Halley: "There’s an exciting opportunity for further growth across content, distribution and licensing services."
by Mediaweek Admin – Mar 6, 2024
Bench Media launches auditing and consulting service
Bench Blueprint reviews the effectiveness and efficiency of how advertisers are managing their digital marketing.
by Mediaweek Admin – Feb 29, 2024
Havas Media wins Viatris and Uniting Property Services
The agency's remits for both brands cover media strategy, planning, buying, digital performance and search.
by Mediaweek Admin – Feb 29, 2024
Avenue C appointed to KitchenAid's media planning and buying account
The kitchen brand was initially won by HYLAND in 2019 prior to its acquisition in 2020.
by Mediaweek Admin – Feb 28, 2024
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