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The Indie hustle: Speed, strategy, and the $42 billion passion economy
Independent agencies turn passion data into client strategy as the News Australia Frontiers roadshow hits Sydney.
by Duane Hatherly – Apr 9, 2026
oOh!media pulls plug on reo retail media arm
As part of the change, oOh!media will transition its retail media offering with Petbarn to an in-house model.
by Vihan Mathur – Apr 8, 2026
Time Under Tension named OpenAI Services Partner
The partnership will support its work designing and deploying secure, enterprise-grade solutions using OpenAI models.
by Vihan Mathur – Apr 8, 2026
oOh!media chair Tony Faure to retire
Philippa Kelly will assume the role of Chair immediately following the AGM.
by Vihan Mathur – Apr 8, 2026
VMO taps Georgia Cerutti as NSW Sales Director
The appointment is effective immediately.
by Vihan Mathur – Apr 8, 2026
Optus and Droga5 urge audiences to ‘put down your phone’ in new cinema campaign
The campaign marks the agency’s first film work for Optus since it was appointed the lead creative agency in 2025.
by Vihan Mathur – Apr 8, 2026
MFA reveals top marketers as Signature Judges for 2026 Awards
Entries for the 2026 MFA Awards are now open, with early bird submissions due by 21 April and final entries closing on 5 May.
by Vihan Mathur – Apr 8, 2026
'Redefinition of the agency model': Publicis Groupe swallows 160over90
Publicis Groupe CEO: 'Our next big bet is sport.'
by Vihan Mathur – Apr 7, 2026
TPB wins WeThinkMedia to streamline trans-Tasman programmatic buying
The move aims to reduce the fragmentation that has traditionally complicated programmatic campaigns across ANZ.
by Vihan Mathur – Apr 7, 2026
Curious Nation adds two hires as activation demand drives trans-Tasman growth
Christina Crawford joins as the senior producer in New Zealand, while Anna Smith has joined the Sydney office as an account manager.
by Vihan Mathur – Apr 7, 2026
Streets and Red Cross signs multi-year partnership to boost disaster response
Through the partnership, Australian Red Cross will scale its 24/7 emergency support services.
by Vihan Mathur – Apr 1, 2026
Gumtree pushes Digitas remit to drive next growth phase
The move follows Digitas Australia’s initial appointment late last year to lead Gumtree’s CRM program.
by Vihan Mathur – Apr 1, 2026
GQ Australia crowns Joel Edgerton Visionary of the Year at MOTY Awards
The event was hosted by Joel Creasey and featured appearances from some of Australia’s biggest names across the GQ red carpet.
by Vihan Mathur – Apr 1, 2026
'It’s about showing up better': Herd MSL and Publicis Groupe unveil Elevate AI search offering
Elevate aims to move beyond traditional SEO metrics.
by Vihan Mathur – Apr 1, 2026
Nova Podcasts adds Do You F***ing Mind? to growing roster
The show is hosted by cognitive neuroscientist Alexis Fernandez.
by Vihan Mathur – Apr 1, 2026
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