Advertising
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MrBeast and Jack Link’s turn beef jerky into a million-dollar guessing game
The collaboration marks MrBeast’s first-ever partnership with a consumer packaged goods company.
by Makayla Muscat – Jan 12, 2026
Cricket Australia breaks broadcast tradition, putting the Ashes’ first over on billboards
The activation reached more than 1.18 million Australians.
by Vihan Mathur – Jan 12, 2026
Bench Media elevates senior team with Nicole Jurke and Ting Zhang
Both promotions are effective immediately.
by Vihan Mathur – Jan 12, 2026
7-Eleven Australia partners with Dakar Rally winner Daniel Sanders
The partnership also connects to 7-Eleven Australia’s long-standing relationship with Mobil.
by Makayla Muscat – Jan 8, 2026
DoubleVerify brings DV Authentic Streaming TV via IMDb
DoubleVerify notes that 83% of Americans now use streaming services and many prefer ad-supported models.
by Vihan Mathur – Jan 7, 2026
Born Bred Talent promotes Stephanie Scicchitano as managing director in leadership reset
Founder Clare Winterbourn has formally stepped away from the business.
by Vihan Mathur – Jan 7, 2026
Reddit enters the AI-powered advertising race with Max Campaigns
The launch comes as Reddit continues to scale its advertising business.
by Vihan Mathur – Jan 6, 2026
Ad Standards pulls fashion ad after body image complaint
The brand’s email campaign was found to have promoted an unhealthy ideal body image.
by Mediaweek – Dec 19, 2025
Dodgy discounts: ACCC warns retailers ahead of Boxing Day sales
Regulator flags misleading discount tactics as enforcement focus sharpens on major retailers.
by Mediaweek – Dec 18, 2025
Jellyfish appoints Maria Africa as senior paid media director for ANZ
The company has grown its paid media team in Australia to 10 people.
by Vihan Mathur – Dec 16, 2025
No-frills, big thrills: Australia’s most memorable Christmas ads
For 2026, brands are prioritising identity.
by Makayla Muscat – Dec 12, 2025
'Diabolical': McDonald’s pulls AI Christmas ad after backlash
'Indeed, it is the most terrible time, not because of Christmas, though; it's because of this thing.'
by Natasha Lee – Dec 11, 2025
Who knew we were this prudish? The ads Australians couldn't handle in 2025
Turns out, when it comes to advertising, Aussies may be as easy going as we think we are.
by Makayla Muscat – Dec 11, 2025
'I Hate Ads' study lifts the lid on what turns Gen Z off and what wins them back
Dr Hande Akman: 'We see this report as a rallying cry for the industry.'
by Mediaweek Freelancer – Dec 5, 2025
Martha Stewart replaces Sydney Sweeney as American Eagle's new star
She's the brand's third ambassador in five months.
by Makayla Muscat – Dec 4, 2025
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