BBC Global News and travel technology platform, TRAVLR, have announced a partnership to create a new travel marketplace Discover Beyond.
The new destination is aiming to be an inspirational consumer travel marketplace that enables BBC audiences to discover, plan and book experiences through hundreds of activities, mix and match flights and hotels and carefully crafted travel packages.
Initially launching in Australia and New Zealand, Discover Beyond is a new digital travel service that draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and the industry expertise of TRAVLR-powered technology, to bring BBC audiences curated travel packages focused around culture, food, discovery and adventure.
Users will be given exclusive access to curated itineraries that are directly inspired by BBC Travel Journeys, bringing beautiful stories to life and transporting them to the heart and soul of a destination.
TRAVLR founder Simon te Hennepe
TRAVLR is now a Melbourne-based business that was founded in 2017 by Bali Bible founders Simon and Lani te Hennepe.
Jamie Chambers, vice president, BBC Global News, Australia and New Zealand said: “As we start to see travel restrictions ease across the region, we’re really excited to announce the launch of Discover Beyond and are looking forward to working with brands to develop exciting, integrated D2C offers and advertising campaigns.
“Partnering with Discover Beyond will allow advertisers to now reach valuable travellers through their entire travel planning journey, reaching over 8m* unique browsers on BBC digital platforms, at the dreaming and inspiration stage through to booking on Discover Beyond.”
Simon te Hennepe, Founder and CEO, TRAVLR said: “TRAVLR is excited to partner with BBC Global News to provide its audiences access to unique and unforgettable travel experiences. This is what makes TRAVLR technology so revolutionary for media brands such as BBC Global News as it brings their content to life, extends engagement and draws consumers through the conversion funnel.”
Launching on 26th October, Discover Beyond will present a number of BBC Travel Journeys-inspired itineraries including the legendary Hike Through the Bay of Fires in Tasmania, showcasing a landscape of crystal-clear waters, pure white sandy beaches and vivid orange granite boulders – an indigenous-guided experience combining wild inland bush, pristine shores with fascinating Aboriginal history and heritage.
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