Vihan Mathur

ACAM and Kantar team up on AI readiness benchmark
Kantar joins as a strategic research and insights partner for the next phase of the initiative.
by Vihan Mathur – May 27, 2026

Love Tilly Group unites 11 hospitality brands with Nightjar
Nightjar’s brief was to bring the group together without losing what makes each venue distinct.
by Vihan Mathur – May 27, 2026

QMS lights up Vivid Sydney with major brand activations
For this year’s Vivid Sydney, QMS has partnered with more than 20 brands.
by Vihan Mathur – May 27, 2026

Boomtown taps BYD and SCA leaders for regional advertising masterclass
The online masterclass will be moderated by The Ideas Business founder, Wade Kingsley.
by Vihan Mathur – May 27, 2026

WPP Production promotes Santiago Sánchez-Lozano to CEO, EMEA
Sánchez-Lozano will lead WPP Production across Europe, the Middle East and Africa.
by Vihan Mathur – May 27, 2026

Deep Media taps former Amazon Ads exec Kacie Serls
Serls brings more than 17 years of industry experience, including six years at Amazon Ads.
by Vihan Mathur – May 27, 2026

dentsu Queensland lands TEQ extension and full media remit
The renewed agreement runs until March 2028.
by Vihan Mathur – May 26, 2026

303 and Mediahub nabs Australian Cancer Research Foundation account
The work will span always-on digital, search and activity around key donation moments.
by Vihan Mathur – May 26, 2026

R/GA puts One Day’s artist dreams in lights
The rebrand includes a new logo, art direction, website and dynamic motion design system.
by Vihan Mathur – May 26, 2026

Half of Aussie creators walk away from inauthentic brand deals, Social Soup finds
The research found 51% of creators have rejected a deal that did not feel right.
by Vihan Mathur – May 26, 2026

Google Pixel and Emotive turn 'Oscar Pastry' fandom into merch
The Piastee is now available for sale.
by Vihan Mathur – May 26, 2026

Music built the creator economy. Now it could break it
Mediaweek sat down with lawyer, Monica Allen, to unpack the music copyright risks catching out the creator economy.
by Vihan Mathur – May 26, 2026

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