Mediaweek Admin
Roundup: Robert Irwin prepares for I'm A Celeb, NSW police appoint top PR role, AFL’s newest club
Paul Keating, Threads-Instagram data sharing, Elon Musk, Sports Illustrated, Rob Murray, Antoinette Lattouf, Eddie McGuire
by Mediaweek Admin – Mar 19, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
Roundup: Alan Jones returns to Australia, Sporting broadcast deals, Questions about Darren Wick’s departure
The ACCC, Meta dumps transparency tool, Southern Cross, ABC, Meghan Markle, Latrell Mitchell
by Mediaweek Admin – Mar 18, 2024
Roundup: TikTok banned in the US?, Tabcorp boss quits, Warburton meets V’landys
Paramount Global sells stake in Viacom18, War on fact-checkers, Tom Elliott, ABC Radio Sydney, Kyle Sandilands, Warren Tredrea
by Mediaweek Admin – Mar 15, 2024
Hayley Cochrane: Stop blaming creatives for the attention issue
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand stories.
by Mediaweek Admin – Mar 14, 2024
Radio Ratings 2024, Survey 1: Highlights + Full Results
Full results for the first GfK Radio Ratings Survey of the year.
by Mediaweek Admin – Mar 14, 2024
Roundup: Britain to ban foreign governments from media ownership, Neil Young to return music to Spotify, Don Lemon
Pete & Kymba strip naked, HBO Max, Logies, Ray Meagher, Melbourne Demons
by Mediaweek Admin – Mar 14, 2024
Podcast Week: In The Middle, Every Parent Has A Story To Tell, Podcast Ranker
The Inspired Unemployed, LiSTNR unveils AdTech Hub, Acast's integrated marketing campaigns, Barack and Michelle Obama enter the podcast world.
by Mediaweek Admin – Mar 13, 2024
Roundup: “We’ve got a lot of issues with footy”, US Oscar ratings, Reddit
Josh Frydenberg, Charges to be downgraded against Seven personality, Meghan and Harry, Telegraph and Spectator takeover, Vanderpump Rules, Leigh Matthews
by Mediaweek Admin – Mar 13, 2024
Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024
Rob Farmer: Stronger media and creative relationships needed to avoid ‘cultural landfill’
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
by Mediaweek Admin – Mar 12, 2024
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