Brittney Rigby
Nine's news boss Darren Wick leaves after 29 years
"I have taken a few weeks off to think about my future," he wrote in the email seen by Mediaweek.
by Brittney Rigby – Mar 15, 2024
'Hubbl and Andy' star in Foxtel tech's launch campaign
Mediaweek understands JOY, the creative agency behind the campaign, worked on the launch on a project basis.
by Brittney Rigby – Mar 10, 2024
First party deterministic data is retail media's 'biggest superpower': Flybuys
Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."
by Brittney Rigby – Mar 8, 2024
High Country's Leah Purcell on funding local TV to 'compete' and riding on Deadloch's 'coat tails'
"Put the money into our stories, so we can compete. I think our stories are absolutely international, it's whether we've got the money."
by Brittney Rigby – Mar 7, 2024
Hubbl already gives FTA prominence: Patrick Delany
"Any proposal to alter search results and app placement to favour free-to-air services undermines customers’ right to choose."
by Brittney Rigby – Feb 26, 2024
TV bosses unite in senate over prominence and anti-siphoning laws
"It is frankly scandalous that these massive global tech firms can unilaterally insert themselves as gatekeepers between Australians and their free Australian content," said SBS MD James Taylor.
by Brittney Rigby – Feb 23, 2024
OOH and radio "will both grow at television's expense": Cathy O'Connor
Radio might be TV's "ultimate sidekick" according to Mark Ritson, but oOh! Media CEO Cathy O'Connor insists out-of-home is "equally a great companion to television."
by Brittney Rigby – Feb 19, 2024
Thinkerbell picks up Hort Innovation's integrated account
Thinkerbell has won the integrated account - spanning creative, media, PR, and social - following a competitive pitch, Mediaweek can reveal. TBWA previously held the creative, PR, and social account. Atomic 212 was the brand's media agency, appointed in early 2020. This time around, Hort Innovation went to market for a full-service solution.
by Brittney Rigby – Feb 19, 2024
Ferrier: Radio is undervalued, should be "quadruple the price"
Mark Ritson disagrees: "What you're gonna have to do is accept that Robin's never gonna get beefy enough to be stronger than Batman."
by Brittney Rigby – Feb 16, 2024
The Monkeys launches first major work for DoorDash
"They battled the servers, braved the Bottle-Os and got the nachos. Your nachos."
by Brittney Rigby – Feb 16, 2024
Ritson on radio as the ultimate sidekick, "shithouse" CMOs, and injecting "bogan humour" into ads
Ritson told Mediaweek of the research: "I don't want to sound like a primadonna. This was my idea. I brought it to them."
by Brittney Rigby – Feb 16, 2024
Peter Cameron, DDB AUNZ's CFO, farewelled
McDonald's chief customer officer Chris Brown, Telstra chief marketing officer Brent Smart, and DDB's former global CEO Marty O'Halloran were among those in attendance, in addition to dozens of DDB staff past and present.
by Brittney Rigby – Feb 16, 2024
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