Amy Shapiro
Procurement 'don't value creativity': TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
by Amy Shapiro – Mar 6, 2024
'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
by Amy Shapiro – Mar 6, 2024
"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."
by Amy Shapiro – Feb 28, 2024
What the Workplace Gender Equality Agency (WGEA) figures say about the media industry
"Companies are going to be taking a long, hard look at where they stand against the market."
by Amy Shapiro – Feb 27, 2024
How Thinkerbell is building a new mindset with its latest campaign
Adam Ferrier: “If someone has a good idea in the agency, and they are passionate about it, we’d like to think that idea has a way of finding itself in the world.”
by Amy Shapiro – Feb 27, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Amy Shapiro – Feb 23, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Amy Shapiro – Feb 22, 2024
Ben Skelsey comments on departure from IPG's Huge
Skelsey's decision follows the departure of former Huge CEO Mat Baxter, who spent 14 years with IPG.
by Amy Shapiro – Feb 16, 2024
Advertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
by Amy Shapiro – Feb 16, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Is Gen Z driving the rise of in-house agencies?
“The youth of today will have less tolerance for the late-hour culture.”
by Amy Shapiro – Feb 6, 2024
TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
"We need the worst offenders to take the biggest measures.”
by Amy Shapiro – Feb 5, 2024
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