Alisha Buaya
Australian marketers to increase AI budgets as adoption continues to ramp up: Canva data
Zach Kitschke: 'AI in marketing is no longer an experiment—it’s an essential strategy. If you’re not leveraging GenAI to drive creativity, efficiency, and measurable results, you’re already behind.'
by Alisha Buaya – Mar 4, 2025
Los Angeles Tourism launches "We Love LA" in Australia
Adam Burke: '"We Love LA" isn’t just a tagline – it highlights the passion, optimism, and commitment we have for our community.'
by Alisha Buaya – Mar 4, 2025
CommBank brings NYC hot dogs to Melbourne for the launch of Travel Booking via M&C Saatchi Group
Daniel Borghesi: 'It's about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever - to all Aussies with a travel bug.'
by Alisha Buaya – Mar 4, 2025
Fuller makes three senior appointments
Will Fuller: 'We are committed to delivering world-class brand and creative solutions, and we know that investing in top talent is the key to making that happen.'
by Alisha Buaya – Mar 4, 2025
Today the Brave promotes client services director from within
Jaimes Leggett: 'Cosmo is a gun. He cares about the team, our work and clients in equal measure. There is no better person to step up to the plate.'
by Alisha Buaya – Mar 4, 2025
R/GA returns to being privately owned after 23 years as part of IPG
Robin Forbes: 'There’s never been a better time and there is no better company than R/GA to implement a new model for this new environment.'
by Alisha Buaya – Mar 4, 2025
Persistent pay gap across media and adland, management and corporate boards need to do more: WGEA data
Darren Woolley: 'For real change to occur this needs to be an ongoing effort by everyone from the board, C-Suite and shareholders down.'
by Alisha Buaya – Mar 4, 2025
Initiative unveils hires and promotions to its national strategy team
Tom Dodd: 'Initiative’s strategy team will push the boundaries of what media can achieve.'
by Alisha Buaya – Mar 4, 2025
Organic Pacific appoints Sarah Smith as acting managing partner as Annabelle Gigliotti steps back for cancer treatment
Annabelle Gigliotti: 'I'm open about my diagnosis because I want to encourage as many people to get checked as possible.'
by Alisha Buaya – Mar 4, 2025
SXSW Sydney 2025 confirms changes with new pass options and free programming
SXSW Sydney is also expanding its free programming significantly with extensive brand and partner experiences.
by Alisha Buaya – Mar 3, 2025
Baskin-Robbins leans into 'real or fake' trend to launch Dinner Your Dessert campaign
Julian Casa: 'We wanted to create something that would grab the attention of a Gen Z and Millennial audience in particular, so tapping into a viral trend felt like the perfect way to do just that.'
by Alisha Buaya – Mar 3, 2025
Box Office: Aussies continue to be mad about Bridget Jones
This weekend, the top 20 films at the Australian Box Office made $6.6 million.
by Alisha Buaya – Mar 3, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.