Foxtel Group has revealed the 2024 Toyota AFL Premiership Season is the most watched of all time across its platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports. It is the third consecutive year of viewership growth.
The audience growth has been led by huge jumps in streaming audiences, particularly on Kayo Sports which saw 6.1 billion minutes streamed this season, up 39 per cent year-on-year. More than half of the total Foxtel Group audiences watched the season on Kayo Sports.
General manager of Fox Footy Michael Neill said: “Anchoring our coverage is our philosophy and commitment to unrivalled access, world-class vision and expert commentary and analysis that keeps bringing audiences back for more. It’s been an exceptional year for the AFL on Fox Footy and we have enjoyed bringing every minute of the action to audiences on Kayo Sports and Foxtel. Bring on the Finals.”
Fremantle v Port Adelaide and Carlton v St Kilda in round 24 were the most watched regular season games in 2024 and of all time across Foxtel Group. Round 24 was also the most streamed round of the season on Kayo Sports while Collingwood, Carlton and Essendon were the most-watched teams across Foxtel Group platforms.
Collectively, the 2024 season recorded nine of the top 10 most-watched regular season rounds of all time across the Foxtel Group.
Every game of the AFL Finals (excluding the Grand Final) will be broadcast live with no ads during live play on Kayo Sports and Foxtel.
Executive director of commercial sport at the Fox Foxtel Group Rebecca McCloy said: “We have enjoyed showcasing every side of the game with audiences in a way that grows fandom in the sport, working closely with the AFL on game-changing initiatives and innovation. Congratulations to the AFL on an exceptional season.”
In 2025, Foxtel and Kayo Sports will broadcast a ‘Super Saturday’ of games exclusively live across the nation in the first eight rounds of the season.
Neill continued: “With the continued goal to bring fans closer than ever to the game they love, there is so much more AFL to come in the coming months including the NAB AFLW season and the AFL Draft. In 2025, we cannot wait to take our coverage to new heights. Watch this space.”
See also:
As AFL and NRL head towards finals, Foxtel Media reveals 2024 audience growth