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Foxtel Group and DAZN to stream all 63 matches of the expanded tournament.
The landmark move is set to redefine the dynamics of sports broadcasting in Australia.
Wells has also long been a vocal advocate for public interest media, particularly the ABC.
Adgile: Television platforms accounted for a significant 74% of all video revenue during the campaign.
The news follows widespread redundancies across the business.
The changes come less than a month after global sports streaming giant DAZN completed its acquisition of Foxtel.
Laing's appointment comes at a time when Nine is seeking stability after a turbulent period.
Julian Ogrin: 'The depth of our schedule is just another way we continue to deliver value for our customers.'
'The vision is to create an ecosystem where Kayo becomes the true home of sport'.
Phil Waugh: 'This is a significant step forward for rugby in Australia.'
