Zenith Melbourne has won the bid to manage media planning and buying for hygiene and health company, Essity. With brands such as Libra, Modibodi, TORK, TENA and TOM Organic under the Essity umbrella, the agency is tasked with expanding Essity’s reach of Libra and TENA to Australian markets.
With an ethos of improving wellness through hygiene and health solutions, Essity’s products boast a centralised focus on sustainability and breaking barriers and stigmas surrounding well-being.
In a statement addressing the appointment, managing director of Zenith Melbourne Megan Kay expressed Zenith’s excitement at the new business relationship, saying:
“Zenith is proud to partner with a brand that enables more people every day to enjoy a fuller life. Essity is active in an expanding market where the importance of hygiene and health has never been more relevant.”
As an ROI agency, Zenith will leverage technology, data and talent that will take Essity from strength to strength in this new chapter of business growth. Essity’s products aim to “contribute to a healthy, sustainable and circular society,” and with Zenith’s access to 95 markets across Australia, Essity now has access to experts in communications, performance marketing, content planning and data analytics.
Continuing her statement, Megan Kay noted that “The team at Zenith are looking forward to helping Essity execute its vision in Australia. As Essity is a client partner of Zenith in other markets, we are fortunate to be able to draw on global intelligence to supercharge our local approach.”
In Australia, the business has offices in Sydney, Melbourne and Brisbane, with over 150 staff. Zenith works with some of the world’s leading brands including Aldi, Honda, Luxottica, Reckitts, Lite’N Easy, Subway, Lactalis, TikTok and The Walt Disney Company.
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