Zenith has announced the appointment of Vikki Pearce to the role of head of digital in Melbourne. Pearce will be responsible for operationalising the company’s digital vision, providing strategic thought leadership, ongoing product development and working with Melbourne clients to solve for the now, while identifying how to drive future growth across their activations in digital and social channels.
Pearce commences in her role in April and will report into the agency’s national head of digital & data, Joshua Lee.
On Pearce’s appointment, Lee said: “I’ve known and worked with Vikki for a number of years now, and I am incredibly excited that she’s joining Zenith to lead our Melbourne digital team. Her wealth of experience and digital leadership within the programmatic and ad tech space is essential for our clients in an increasingly complex landscape.”
Pearce most recently worked as a programmatic strategy consultant at Interplay Media, and she has held various digital leadership roles at Dentsu, including head of programmatic & commercial, and as Amnet’s head of commercial & programmatic investment in ANZ.
She brings to Zenith over 15 years of digital experience. “It’s exciting to work alongside such a fantastic and talented team of people, and I am very much looking forward to helping deliver the digital vision for our clients and the broader business,” Pearce said.
Last month, Zenith released their global telecommunications adspend report, which said that in Australia, growth in adspend will be slow and steady.
In the report, they predicted that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to Zenith’s Business Intelligence – Telecommunications report. Telecoms adspend in the 12 key markets included in the report will rise from US$17.8bn in 2020 to US$18.7bn in 2021, and then return to its pre-pandemic level of US$19.5bn in 2022.