Zenith has announced the appointment of Harrison Bland to the newly created role of E-commerce director.
Bland move from his previous role as commerce manager at Publicis Commerce UK. In the role, he is charged with leading and advancing Zenith’s Commerce offering in retail media and beyond.
Effective immediately, Bland will be responsible for driving the strategy and implementation of E-commerce and media initiatives for the agency’s clients, on platforms and marketplaces such as Amazon, eBay, CitrusAd, Facebook and Google.
Joshua Lee, Zenith national head of digital & data, said: “We are delighted to welcome Harrison to Zenith as our new E-Commerce director. Harrison joins at an exciting time of growth for the agency, as our clients are responding positively to E-commerce content and media opportunities on various platforms.
“With Harrison’s cross-category knowledge and tenure driving product excellence and commercial success at Publicis Commerce UK, his role will be instrumental in building our Zenith Commerce proposition to help clients gain a competitive edge in today’s rapidly evolving consumer and media landscape,” Lee said.
In other roles at Publicis Groupe, Bland was Account Manager at Starcom UK for client, Samsung before his tenure at Publicis Commerce UK.
On his appointment at Zenith, Bland said: “After almost five years at Publicis Groupe UK, I am thrilled to join the Zenith Australia and New Zealand team to lead the E-commerce practice.
“The expansion of retail media creates a huge opportunity for supermarkets and brands in the region and will be a key factor for increasing profitability.
“I look forward to joining the team and working closely to develop Zenith’s Commerce offering, ensuring we provide clients with proven solutions to drive business growth,” Bland added.
Last year, Zenith Australia announced it had strengthened its team with three new appointments.
Madel Giles joins as head of people and culture, Jack Telford in the newly-created role of SEO group business director, and Jessica Armstrong as Melbourne head of investment.
See also: Zenith welcomes three new appointments to the team
–
Top image: Harrison Bland