Yahoo has appointed industry heavyweight Josh Line as its new chief marketing officer, in a move that signals a renewed global push for brand relevance and user growth. Line will report directly to CEO Jim Lanzone and oversee Yahoo’s global marketing strategies, including brand positioning, user acquisition, and customer engagement.
Line brings with him a formidable track record, most recently serving as chief brand officer at Paramount Global. He played a pivotal role in launching Paramount+, growing its direct-to-consumer streaming footprint, and leading the company’s transformation from ViacomCBS to Paramount Global.
He also chaired the company’s marketing council and established cross-functional centres of excellence in media, marketing technology, and social strategy—consolidating creative forces across a portfolio that included CBS, MTV, Pluto TV, and Paramount Pictures.
Josh Line.
A transformative hire for a pivotal moment
“With a strong track record of scaling both emerging and iconic brands, combined with his ability to build and lead high-performance teams, Josh is the ideal leader to propel the Yahoo brand forward during this critical moment in our journey,” said Lanzone. “His expertise in driving brand strategy and fostering collaboration across every facet of marketing leadership will be crucial.”
Line said Yahoo’s enduring cultural significance was a major drawcard for the new role.
“At 30 years young, Yahoo is one of the internet’s most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever,” he said. “I couldn’t be more excited about the opportunity to reignite love and cultural impact for this iconic brand and drive growth for its portfolio of leading products.”
Prior to his time at Paramount, Line helmed marketing and creative at Comedy Central, TV Land, and Paramount Network. He has also held key agency-side roles at Droga5, Anomaly, and Scratch, working across major brands like GM, Disney, BMW, Coca-Cola, and Nestlé.
The appointment comes as Yahoo sharpens its focus on brand transformation and user experience, with Line expected to play a central role in shaping the next chapter for the iconic digital media company.