Yahoo is bringing Web3 to the masses via a large-scale integrated campaign for Sydney-based art curators, Future Art.
Yahoo Finance will be running a Web3 explainer series featuring interviews with creatives who are driving this new space. Yahoo has collaborated with crypto artists – Em!, Serwah Attafuah, and Coldie – to create and promote original Non-Fungible-Token (NFT) artworks for a series called Future Shock.
Bringing the artworks to life in 3D, Yahoo Creative Studios has built custom WebAR extensions of these NFTs through their Immersive Platform. By simply scanning a QR code, users can interact and explore the works in augmented reality wherever they are.
The campaign will be promoted through Yahoo’s demand-side-platform across channels including out-of-home, display, social, video and native.
In addition, the artworks will be on show at the ‘Future Art is Vivid’ event at Home The Venue on Friday May 27, 7pm. Organised by Future Art as part of Vivid’s opening night, the event will showcase original artworks from 24 of the world’s leading crypto-artists. Guests will be able to interact with the works and the stories behind them, plus experience immersive shows, live music, theatrical performances, AR/VR lounges, and cocktail bars.
Yahoo’s head of innovation & Yahoo Creative Studios, Zoe Cocker, explains how this campaign peeks into the future of digital advertising.
“Future Shock celebrates the changing face of the internet which is fundamentally what our industry is based upon. Yahoo has long been at the forefront of innovation and we’re committed to helping our partners navigate this new space.
“This project explores the intersection of art, culture and commerce that we’re seeing emerge in Web3. The creator economy is on the rise and raising huge opportunities for artists, many industries are facing disruption, and new communities are emerging as the internet evolves. There’s never been a more exciting time for advertisers to connect with consumers in an immersive way to offer real value.”
The ‘Future Art is Vivid’ show is curated by Future Art, the brainchild of Sydney-based crypto art curator Sats Moon and Potbelleez producer and DJ Dave Goode, two pioneers of the Australian digital art scene.
Sats Moon comments: “Future Art is Vivid has been curated as a multi-sensory journey to remodel your experience of contemporary art. We’re so excited to be bringing the very best international crypto-artists onto the Australian stage.
“Digital art has boomed into a multi-billion-dollar global market. There’s no doubt this is the way of the future. It’s great to have powerhouse innovators like Yahoo and Samsung Electronics Australia on board who understand this future vision, and are helping us bring it to life.”
Works from The Sarah Show (USA), Coldie (USA), EM! (Japan), Giant Swan (Australia), Marc-O-Matic (Australia), and Sydney’s own Robson and Serwah Attafuah, will be on display at the Vivid event, alongside collectible NFT art from Bored Ape Yacht Club and CryptoPunks.
Samsung will provide its Neo QLED TV from its portfolio to display the vibrant NFTS during the ‘Future Art is Vivid’ event. The use of these state of the art TVs will provide an opportunity for guests to experience the emerging ideas and aesthetic in its true form. As this type of new art becomes more prominent, Samsung is making it easier to access, browse, display, and interact with NFTs from home. Prominent NFT marketplace, Nifty Gateway is now integrated across Samsung’s 2022 premium TV product lines including QLED and Neo QLED TVs.
‘Future Art is Vivid’ will feature performances from renowned music artists including Black Angus from Sneaky Sound System, Dave Goode from Future Art, Ciaran Gribbin formerly of INXS, Ilan Kidron from The Potbelleez and more.
Plus, guests will also be treated to the Australian premiere of the international award-winning virtual reality experience, Tree. Through HTC VIVE headsets viewers will be immersed into the lifetime of a tree, from a seedling to a full-grown rain forest.
Acknowledging the environmental impact of NFTs, Future Art has permanently surrendered C02-e emissions generated from the show. Through Carbon Neutral, carbon reductions have been purchased to entirely offset the emissions associated with each item of digital art on display.
EVENT DETAILS
Future Art Is Vivid
Home The Venue
101/1-5 Wheat Road, Sydney NSW 2000
Friday 27 May 2020
7pm – 3am
Tickets here.
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