The Seven Network is bringing the AFL and cricket to their new home on 7plus Sport.
The launch of 7plus Sport means Australians can now live stream AFL football matches and international and domestic cricket on home soil – including the 2024 AFL Grand Final and the upcoming Test summer between Australia and India.
Fronting the new 7plus Sport campaign is 7plus Sport “fanbassador” Shannon Noll, who has reimagined his hit What About Me in a new television commercial.
It also features 7SPORT’s biggest names including Ricky Ponting alongside his son Fletcher, Bruce McAvaney, Mel McLaughlin and Aaron Finch, and showcasing the smorgasbord of sports available to all Australians on the digital platform.
Gereurd Roberts, group managing director, Seven Digital, said: “The launch of 7plus Sport represents the most significant change in Australian sport in decades. For the very first time, all Australians will be able to watch AFL and cricket anywhere, at any time and on any device – live and free. To say it is a game changer for fans, sporting organisations and advertisers is a massive understatement.
“In addition to AFL and cricket, we will be rolling out many new programs and features across 7plus Sport to keep fans informed, entertained and engaged week in, week out, 52 weeks a year. Stay tuned for some big announcements.”
Seven’s head of sport digital, Kirsty Bradmore, said: “This is a landmark moment in Australian sports broadcasting, and we cannot wait to finally deliver every nail-biting moment of Saturday’s AFL Grand Final and the upcoming summer of cricket, all live and free on 7plus Sport.
“With supercharged digital rights for our nation’s biggest and most popular winter and summer sports, we’re not just delivering more sports content than ever before, we’re making them accessible to every Australian everywhere.
“In 2025, 7plus Sport will become the ultimate destination for AFL fans, delivering footy content every day of the week. Whether it’s live matches, in-depth analysis, or exclusive behind-the-scenes content, AFL fans can stay connected to their favorite sport like never before, anytime, anywhere,” she said.
Seven’s full digital rights to the AFL starts with the Brownlow Medal and Saturday’s 2024 AFL Grand Final and include the AFLW and the full 2025 season, with matches across every round of the AFL season, and all Finals Series matches available to stream on 7plus Sport live and free.
Seven’s digital rights to cricket debuted on Thursday, 19 September with the Women’s International Series against New Zealand, and continue with the WBBL from Sunday, 27 October; the men’s five Test Series against India from Friday, 22 November; BBL from Sunday, 15 December; and the Women’s Ashes Series from Sunday, 12 January.