GroupM media agency Wavemaker has appointed Katherine Williams as search director responsible for SEM product and leading the specialist team.
Williams recently returned from five years in New York where she held roles at Initiative, Hearts & Science and Resolution implementing cross platform strategies in search, social, eCommerce and programmatic.
Williams has a wide range of experience across search, social, eCommerce and programmatic. She has worked across multiple categories and some of the largest global and Australian advertiser brands including SAP, P&G, Merck, Revlon, Mazda and Target.
James Hier, Wavemaker chief growth and product officer, said: “With more than a decade of experience in Search, in global roles across Australia, the UK and US, Katherine is a leading talent in performance marketing and a great new addition to our growing digital team at Wavemaker. Her passion is combining digital marketing with analytics to shape business growth which aligns perfectly with Wavemaker’s purpose of provoking growth for our clients. We’re thrilled to have her on board.”