Wavemaker has announced the appointment of Jenny Pham as head of media for Colgate-Palmolive, leading business in the APAC region.
Pham will be based in Singapore and reports to Rose Huskey, chief client officer of Wavemaker Asia-Pacific. This comes after Wavemaker launched a new agency model for Colgate-Palmolive in July, creating an Asia-Pacific hub in Singapore to support the client’s business transformation agenda.
The team will develop strategy and audience planning for the region across Colgate-Palmolive’s product portfolio, and lead execution through the outstanding Performance practice established over recent years.
The newly appointed head of media for Colgate-Palmolive APAC brings with her great experience and a strong point of view around digital transformation, which will be invaluable as we partner Colgate-Palmolive into a new era of growth.
Pham previously worked in senior roles in GroupM agencies in Australia including Essence as VP client partner, MEC (pre-merger) as managing partner and at Mindshare as business director.
Prior to joining Wavemaker, she was general manager, marketing and strategy at GTI Tourism where she led a marketing team in the travel industry partnering with leading destinations and marketers at Vanuatu Tourism Office, Japan National Tourism Organisation and domestic tourism bodies.
Pham said of her appointment to the role: “I am delighted to return to the GroupM family and for the opportunity to play a role in this transformative journey of building the hub for excellence with innovation and growth at its forefront.
“I’ve long admired the brand’s work, particularly the Smile Strong campaign showcasing stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism. I am excited to lead, inspire and champion optimism at Wavemaker!”
Huskey said: “We are thrilled to welcome Jenny back to our agency group network with Wavemaker being the top choice.
“I am certain that with her strong digital knowledge coupled with her experience in managing brands in fast-paced environments, she will be building strong relationships where clients, teams and collaborators are empowered to achieve success collectively,” she added.
Gordon Domlija, CEO, Wavemaker Asia-Pacific said: “I love Jenny’s energy, passion and drive to make a difference, it is inspiring and infectious. Jenny joins at a fantastic time, as we launch a new agency model for Colgate-Palmolive.
“Her leadership of the hub will accelerate our growth ambition for Colgate-Palmolive and further enhance Wavemaker’s position as the leading agency in the digital transformation space,” Domlija added.
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Top image: Jenny Pham