Veridooh has launched its expansion to the UK market as part of its plans to bring its independent out-of-home (OOH) verification solution around the world.
The Australian adtech company’s patent-pending, proprietary solution, SmartCreative, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns.
Using the Veridooh dashboard, clients have full visibility over their OOH campaigns with access to more than 300 metrics.
This includes location, plays, exposure time, and share of time, which clients can use to analyse and optimise their campaigns. SmartCreative doesn’t require integration with media owners, which means it can be used anywhere in the world.
Veridooh, founded by Mo Moubayed and Jeremy Yang, recently raised AU$5 million in Series A funding, which it is using for global expansion and product investment.
Moubayed said: “CMOs are demanding that all advertising channels, including OOH, be independently verified. Veridooh is meeting this demand through its 100% independent verification solution which gives all stakeholders standardised metrics across all formats.
“This increases trust and buyer confidence which paves the way for increased spend in the out-of-home sector,” he added.
Veridooh has verified more than 10 billion plays and over AU$1 billion of DOOH investment for more than 160 clients across Australia and New Zealand.
Moubayed has relocated to London as part of Veridooh’s UK expansion. The company has also made its first UK hires: Pete Goldring as media consultant, previously commercial director at Foris Outdoor, and Joel Harris as partnerships director, previously head of strategic growth at Primesight.
“We’re very excited to bring Veridooh’s SmartCreative to new markets after hearing advertisers and agencies ask for robust, independent verification for out-of-home advertising,” Moubayed said.
“Having independent verification means you can remove any doubt around the performance of digital out-of-home advertising, bringing it in line with the verification standards of other digital channels.
“The strength of the UK market means there is an exciting opportunity for Veridooh to grow rapidly and we’re excited to tap into the expertise of Joel and Pete to help us grow our partnerships in the UK. We are already seeing strong interest from all stakeholders in the UK industry, including advertisers, specialist media agencies, and media owners,” he added.
OOH revenue in the UK for the fourth quarter of 2021 was up 65% year-on-year, reaching total revenues of £336m, according to OOH trade body Outsmart. DOOH had an increase of 70% and accounted for 66% of total Q4 OOH revenue
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Top image left to right: Mo Moubayed and Jeremy Yang