VaynerMedia has announced the appointment of Marc Langenfeld as head of media for the Asia Pacific region.
Langenfeld’s appointment to the role further bolsters VaynerMedia’s credentials as a full-service agency offering strategy, creative, media, production and analytics – to deliver impactful business results.
The newly-appointed head of media will serve as a strategic partner to clients, and help further build the agency’s integrated services.
Langenfeld begins his role with immediate effect and reports to VaynerMedia APAC managing director, Tim Lindley.
Lindley said of Langenfeld’s appointment: “When we met Marc we knew we’d stumbled across a rare talent. His strategic thinking is second to none, and he partners that with deep technical expertise and an empathetic leadership quality that just makes you want to follow him and learn from him.
“Our integrated approach is key to driving relevance at scale, and with Marc leading the media charge I have no doubt that our growth and impact in the region will continue to thrive,” he added.
Langenfeld has over 12 years of experience in the APAC region and is an innovative, commercially driven, and digital media business leader in the space. Most recently, he was the APEX regional lead at Publicis Media APAC and has worked with Dentsu and Carat in various regional capacities.
Langenfeld said of his new role: “I was immediately drawn to VaynerMedia’s operating model, a truly integrated solution across creative, media, strategy and analytics.”
“I cannot wait to work with the incredible clients and talent already at VaynerMedia and continue to build upon the growth of the media practice in APAC,” he added.
Langenfeld joins a rapidly expanding team of 250 that has helped VaynerMedia become a key industry player within 3-years of its launch in the region.
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.
The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore, Bangkok, Sydney, Tokyo, Kuala Lumpur and Mexico City.
VaynerMedia APAC opened its doors in 2019, and is working across the region with leading brands, including YouTube, SK-II, Prudential, PepsiCo, Google, Maybank, Glico, Tipco, and more.
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Top image: Marc Langenfeld