The battle for the FA Cup is set to take place between Manchester City and Manchester United in the FA Cup final on Sunday, June 4 at 12:00 am AEST on Paramount+.
Manchester City has lifted the FA Cup trophy more times than any other club with 12 trophies to their credit. Manchester United last lifted the Cup in 2019 where they defeated Waterford.
In the last FA Cup, Liverpool emerged victorious with the trophy that represents the oldest club cup competition in world football history.
The final match-up is the FA Cup’s first-ever Manchester Derby final and while Man City have already qualified for the 2023 FA Community Shield, Man United need to win the Cup in order to advance to the shield match.
This week, Mediaweek spoke to Nick Bower, Paramount’s general manager – ad sales about why football is such a good fit for Paramount and its advertising partners.
For the Paramount team, advertising around the game means highlighting the audiences that the sport attracts.
“It targets a younger audience than some of the other traditional football codes, which is really appealing to our partners. It also is a sport that really encapsulates things like diversity, inclusion, and it heroes female participation in sport. It’s a sport that not only lives up to our ideals and our values as a business, but in addition to that, it really resonates with our partners,” he said.
“It works so well to connect to a sport that has such deep roots in the community, and we’re seeing that through the audiences that we’re receiving so far in this finals series.”
This weekend also sees Melbourne City go head-to-head with the Central Coast Mariners in the A-League Grand Final on Channel 10 and Paramount+.
“We’re really excited about Paramount+ delivering the FA Cup Final live and exclusive on Sunday night,” says Bower. “We’re going to have the A-League grand final go into a preview of the FA Cup, which will then push viewers to Paramount+ to watch the game live.
“It’s Manchester United vs Manchester City, a massive Manchester derby, which will be huge. It’s safe to say we just can’t get enough.”
The FA Cup final is on Sunday, June 4 at 12:00 am AEST on Paramount+.