Total News readership is up 0.8% for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14.
The latest release of Total News readership shows news consumption continues to grow, with 20.5 million Australians consuming news in a four-week period, an increase of 0.8% compared to the same period last year.
The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2022 and show that Total News reaches 97% of the population aged 14+.
Total News represents all news brands across print and digital as well as standalone news websites as one media channel.
While digital is the growth engine for news and the preferred medium for most readers (19.6 million) almost two in three readers (12.6 million) engage with printed newspaper formats.
ThinkNewsBrands general manager Vanessa Lyons said: “In any given week, 18.9 million Australians read news to stay informed, entertained and aware.
Vanessa Lyons
“According to Roy Morgan data, that is more than the number of Australians consuming milk, drinking coffee or logging into Facebook.
“It’s a phenomenal number and even more phenomenal that readership of Total News continues to grow.
“This is testament to the important role news brands play in the lives of Australians and it shows what an unbeatable package Total News is for advertisers looking to connect with audiences,” Lyons added.
In the May release, readership was up 0.9% for the 12 months to March 2022 as news reached 97 per cent of Australians over the age of 14.
See also: ThinkNewsBrands shows news reaches 97% of Australians over 14
At the time, the release showed news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.9% compared to the same period last year.
The readership figures of that time, produced by Roy Morgan for ThinkNewsBrands, referred to the 12 months to March 2022 and show that Total News reached 97 per cent of the population aged 14+.