News Corp's Michael Miller, SWM's Jeff Howard, ThinkNewsBrands Vanessa Lyons were among the industry leaders who backed the government's plans.
Michael Miller: 'Our competition is probably not each other anymore. We’re now seeing [our competition] as the global tech platforms'
The tour comes as the news publishing media industry has been recognised for recycling leadership under the National Environmental Sustainability Agreement.
Vanessa Lyons: ‘Australian news publishers are committed to environmental sustainability’
‘Advertisers should have the correct facts…it is not a risk to place ads amongst hard news’, ThinkNewsBrands CEO Vanessa Lyons
Vanessa Lyons calls the initiative "a critical step forward."
How true is Rupert Murdoch’s prediction that printed newspapers have a shelf life of 15 years?
The report shows over half of Australians (51%) are accessing news more than once a day, a 3pp increase from last year.
Vanessa Lyons: “Advertisers can access any audience they’re after via Total News Publishing.”
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
The event will be held on the Gold Coast on 8 and 9 August.
"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."
Vanessa Lyons said ThinkNewsBrands remains "committed to expanding this educational series across Australia".
Raj Gupta, Jacquie Alley, and Nik Doble tell ThinkNewsBrands' Vanessa Lyons why news publishing is so powerful for advertisers.
