TikTok for Business has announced the 30 future media agency leaders selected to participate in its new TikTok Agency Accelerator Program. The program is part of TikTok’s commitment to fostering the development of talented professionals within the Australian media industry.
Commencing in April, the selected participants will attend four key sessions, both in-person and virtually, diving into topics such as the evolution of sonic branding, e-commerce and creator-led content.
The program will then culminate in a two-day residency, with the ambition of further up-skilling the next generation of media industry professionals via captivating commentary and insights into the ever-evolving ad space.
One of the judges, Andrew Cambridge, head of agency, TikTok Australia and New Zealand says: “We were blown away by the calibre of nominations for our inaugural Accelerator program. It speaks to the depth of talent in media agencies today. With these emerging leaders in our industry, the future is bright!”
The list of winners and their respective agencies are as follows:
Briony Lewis, OMD
Brittany Mearle, OMD
Camille Gray, Initiative
Carly O’Grady, Reprise
Cecilia Xue, Publicis
Elli McDougall, OMD
Elissa Hurley, Foundation
Emma Greenhalgh, Initiative
Emma Sumner, Initiative
Georgia Leathart, Hearts & Science
Gill Banks, Wavemaker
Grace Travers, Nunn Media
Harrison Smith, PHD
James Lobb, Dentsu X
James Turner, Wavemaker
Jasmine Lee, Mindshare
Jeremy Le, Online Marketing Gurus
Joey Graham, PHD
Lucy Dowling, Resolution Digital
Luke Shelley, Nunn Media
Marco Del Castillo, Wavemaker
Natalie Tobin, iProspect
Rich Garratt, OMD
Rowan Slade, Spark Foundry
Ryan Varley, Zenith
Sarah Kramer, CHEP
Sarah Moore, Rufus Powered by Initiative
Scott McCarthy, Alpha Digital
Simon Conyard, Wavemaker
Terri Coad, PHD
Kristiaan Kroon, chief investment officer, Omnicon Media Group says: “The quality of people across Australian agencies of all types is exceptional, as shown by the TikTok Accelerator winners list. With such quality in the market, I couldn’t be prouder of all the Omnicom people selected to attend. It highlights the breadth and depth of talent at Omnicom and our culture, that works for our people, enabling them to participate. I look forward to seeing how they shape advertiser engagement on TikTok in 2022.”
Program winners were selected based on a nomination from their leader as well as their current and future leadership potential in the media industry.