Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14.
The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.
The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2022 and show that Total News reaches 97 per cent of the population aged 14+. Total News represents all news brands across print and digital as well as standalone news websites as one media channel.
While digital is the growth engine for news and the preferred medium for most readers (19.5 million) almost two in three readers (13 million) engage with printed newspaper formats.
ThinkNewsBrands general manager Vanessa Lyons said: “With major national and international news events dominating the headlines in the first three months of this year, including the war in Ukraine, the devastating floods and the upcoming Federal Election, it’s little surprise news readership is up for this period in line with the previous one. News continues to solidify the important role it plays in the lives of Australians.”
“The whopping audience for our excellent federal election coverage this weekend is another reminder that the Herald is the home of Australia’s best journalism and journalists,” said the Herald’s editor, Bevan Shields. “I want to thank our subscribers and readers for supporting us, and the newsroom for helping make this result happen.”
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2022.
Total News is defined as Australians aged 14+ reading news in print and/or news in digital. Digital news includes Australian publishers’ news websites/apps, Apple news and non-Australian owned news. It also includes ABC news and Google news.
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