ThinkTV has appointed Steve Weaver as director of research, insights and education.
Steve Weaver
Weaver will report to chief executive Kim Portrate and manage ThinkTV’s extensive research program, which is designed to help advertisers and their agencies get the best out of today’s multiplatform TV.
Weaver has over 25 years’ experience in media measurement and research, most recently as group director of audience science and analytics at Nine Entertainment, where he acted as director of research for 11 years. He also served for two years as chairman of the metropolitan TV measurement body OzTAM.