The Media Shop (TMS) has hit the market with its premium, high impact portrait digital screens, which will be displayed at the entry of more than 500 Coles Express convenience stores across Australia.
The new digital network, named IGNITE, is strategically placed to capture the curiosity of consumers as they fill up on petrol and approach the convenience store with the 65-inch, high definition, 4K, screens designed to have maximum impact and perceptible resonance.
Currently, in the first phase of its rollout (with 250 screens live by June and a further 300 to be installed by December 2022), the IGNITE network is in six capital cities and exclusive to Coles Express.
As part of the outdoor media company’s new overall rebrand, TMS has also repositioned and restructured its business to prepare for significant growth by appointing experienced OOH executive Greg Power to the position of general manager.
Power said: “I am delighted to have joined TMS at such a pivotal time in its development as we relaunch the business in partnership with Coles Express, an iconic household brand in this country.
Connecting with consumers in a purchase mindset as they go about their essential daily routines is just one part of the value proposition for advertisers.
“Not only is IGNITE an evident choice for path-to-purchase campaigns, it also delivers value as a cost efficient, reach extension for any small format campaign. IGNITE will be the only truly national, small format portrait solution in Petrol and Convenience with full motion digital and programmatic capabilities,” he added.
Coles Express is one of Australia’s leading fuel and convenience retailers. With 723 stores across the country, it remains a trusted brand for drivers looking to fill up their vehicles with quality fuel or for those looking to shop a wide range of food options on the go.
With over 15 years of operation in the outdoor media space, The Media Shop founder and CEO Ronnie Navani is largely responsible for its emergence and success over the past decade and a half.
As the first person to launch portrait digital screens in the Petrol and Convenience environment, Navani has unparalleled knowledge and experience in delivering successful Out-of-Home networks.
Navani said: “Our purpose is to integrate outdoor media into communities in such a way that it enhances an experience and we remain committed and clear on that approach. With a combination of outdoor and non-traditional media on offer we continue to reach thousands of people in metro, suburban and regional locations.”
TMS currently has a portfolio of billboards, retail, petrol and convenience screens as well as bespoke non-traditional solutions, with a strategy to expand the business further into other outdoor environments
Power added: “Our focus is simple – deliver superior solutions to optimise our clients’ investment ensuring that their campaigns truly get noticed.”
