Holden joined by BCF, Kellogg’s and Parmalat as sponsors of TEN’s Survivor: Champions v Contenders

Holden will be returning as a sponsor for its third straight year.

Network Ten has announced the first sponsors for the new season of Australian Survivor. Holden will be returning as a sponsor for its third straight year, and will be joined by BCF, Kellogg’s and Parmalat.

In 2018, Australian Survivor returns on Wednesday August 1 with a premise the game has never seen before: Champions v Contenders.

The new format will feature 12 everyday contestants pitted against 12 players who are champions in their field, be it mental, physical or social.

Jury Villa, which takes viewers behind the scenes and follows eliminated contestants who comprise the final jury, returns this season. The online extra will continue to be exclusively available on tenplay.

Holden’s sponsorship extends across broadcast, tenplay and the official Survivor social channels. It includes a Network Ten-produced TVC for Holden fronted by series one favourites Lee Carseldine and El Rowland, which will air throughout the series. Tenplay viewers will also have the chance to win a Holden Commodore Tourer.

Network Ten executive general manager revenue, client & partnerships Rod Prosser said: “The Survivor franchise both here and internationally has always been a hit with audiences, and this year’s Champions v Contenders theme brings an additional element of excitement to the mix.

“It’s great to have Holden back for a third straight year taking advantage of creative and high-impact integration opportunities across the show. To have first-time sponsors BCF, Kellogg’s and Parmalat come along for the ride shows the belief the market has in the franchise and its ability to engage and excite.”

Tania Jones, MCN’s national director, content & brand partnerships, said: “Australian Survivor has become one of Ten’s most exciting and talked-about programs with an extremely loyal and engaged audience tuning in every night to watch. As such a unique format that’s unlike anything else on TV, Survivor has provided brands with engaging creative integration and partnership opportunities, delivering strong brand awareness and connecting with viewers across all viewing platforms.

“We’re excited to see the new format of Champions v Contenders and so too is our returning partner Holden, and new partners BCF, Kellogg’s and Parmalat.”

Featuring people from all walks of life, Australian Survivor will see takeaway delivery riders taking on Olympic medallists and interior designers going up against astrophysists.

For 50 days, these castaways will be forced to compete against each other aiming for the same goal: to outwit, outlast and outplay each other to be the ultimate Sole Survivor. Running on little sleep, little food and possessing only the clothes on their back, just one of the castaways will survive to take out the ultimate prize of $500,000.

First contestants announced include:

Champions

• Dual code football legend, Mat Rogers
AFLW player, Moana Hope
Olympic swimming legend, Shane Gould
Former AFL star, Brian Lake
Astrophysicist, Sam
Former special forces commando, Damien

Contenders

• FIFO supervisor, Jenna
Construction manager, Robbie
Management consultant, Tegan
Sales representative, Anita
Takeaway delivery rider, Steve K
Gentle giant, Heath

The show will again be hosted for TEN by Jonathan LaPaglia (pictured above).

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