OzTAM’s 28-day VPM starts today

OzTAM will add a rolling 28-day Video Player Measurement (VPM) Report to the daily reports available on its website from Monday, 2 May.

Identical in format to the current 7-day VPM reports, OzTAM 28-day VPM reports encompass rolling 28-day data – that is, cumulative on-demand or catch-up viewing of participating broadcasters’ internet-delivered TV content during the previous four weeks.

Doug Peiffer

The expanded public reports are introduced as the number of VPM catch-up minutes played in a 7-day period recently climbed to a record high of 172.2 million (19-25 April 2016).

OzTAM’s CEO Doug Peiffer said: “Our 28-day VPM reports offer new perspective on how Australians watch TV programs on connected devices over time.

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“Just as OzTAM’s Consolidated 28-day Time Shift data captures viewing on TV sets up to four weeks after the original broadcast, our rolling 28-day VPM reports show people’s catch-up viewing on internet-capable devices during a four-week period.”