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Will Marks

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Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex
Data

Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex

Will Marks: “Marketers need to stop trying to simply “wait it out".

by Jasper BaumannSep 11, 2024

Mutinex uncovers state of marketing ROI in inaugural index report
Data

Mutinex uncovers state of marketing ROI in inaugural index report

"With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is."

by Alisha BuayaMay 16, 2024

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