Tag
UGC
Showing 1 - 3 of 3 results
Agency & Marketing
Treasury Wine Estates and Social Soup launch always-on creator academy for wine brands
Treasury Wine Estates and Social Soup launch an always-on creator academy to reach the next wine audience.
by Staff Writer – Jul 20, 2026
News
Leaked: Ellison’s secret plan to ‘TikTokify’ Paramount
Internal files expose ‘Project Eagle’. A short-form shift for Paramount as the hostile takeover battle for WBD heats up.
by Duane Hatherly – Jan 29, 2026
Opinion
Sharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'
by Rob Brittain – Sep 17, 2024
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