Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
Natalie Grgic: 'This campaign is a fresh and innovative approach to brand storytelling, capturing the playful spirit of M&M'S in a truly...
WPP first invested in the agency in 2007 with a 49.9% stake before moving to a majority holding in 2019.
