On social platforms, News Corp content has recorded 7 million video views, up 39%.
"For the first time, News Corp Australia has brought its entire business together, sending a single, unified team to Paris."
ASICS will be dressing the 45 editorial team members on the ground in Paris.
• National deputy sports editor, Tim Morrissey, on what the campaign looks like this year
• Tim Morrissey explains how the first Indigenous Sport Month came together