'As the launch campaign says, Max is all killer, no filler.'
Max's advertising inventory will be incorporated into Nine's premium revenue strategy.
Annabelle Greene: 'His comedic timing is on point - he absolutely nails the tone of the brand and creative campaign'.
Andrew Green: 'Audiences are eager for high-end, exclusive dramas on 7plus.'
See the top industry stories trending today.
The new season premieres on 17 February on BINGE and Showcase.
