Sofia Hernandez
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TikTok expands brand safety offering with new suitability controls and playbook
Sofia Hernandez: 'The TikTok Safety Suite goes beyond industry standards to provide advertisers with proactive, flexible solutions that put control in their hands.'
by Alisha Buaya – Apr 17, 2025
TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'
by Alisha Buaya – Jan 10, 2025
TikTok and WARC paper reveals how brands can achieve positive business effects
Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection to consumers that translates to tangible business results.'
by Mediaweek Admin – Nov 20, 2024
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