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P&O Cruises brand to disappear, months after launching first brand platform in a decade
Agencies

P&O Cruises brand to disappear, months after launching first brand platform in a decade

P&O appointed Supermassive to its creative account last year, and launched the new platform in January. Today The Brave holds Carnival Cruise Lines' account.

by Alisha BuayaJun 5, 2024

P&O seeks to “elevate above a sea of sameness” in first brand platform in a decade
Brands

P&O seeks to “elevate above a sea of sameness” in first brand platform in a decade

Mediaweek speaks to the tourism experts steering P&O's new brand platform

by Danielle LongJan 15, 2024

mediaweek
Morning Report

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