Tag
pDOOH
Showing 1 - 2 of 2 results
Technology
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025
Opinion
PDOOH unpacked: How programmatic OOH is supercharging ad campaigns
Ryan Sullivan, Director of Partnerships ANZ at VIOOH: 'Brands are typically seeing much higher engagement across digital channels from audiences first exposed to our pDOOH activity.'
by Jessica Miles – May 22, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.