marketing strategy
Showing 1 - 10 of 10 results
The analogue backlash: Social Soup exposes brand community fails
The research illustrates a gap between corporate community talk and the real connections Australians crave.
by Duane Hatherly – May 29, 2026
Your feed knows what you like, and that’s the whole problem
Bench Media's Nate Vella explores why social algorithms are slowly destroying our ability to develop genuine new tastes.
by Nate Vella – May 27, 2026
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
Fear is a terrible AI deployment strategy
Nina Christian explores why deploying AI out of fear, rather than a sound strategy, silently destroys brand trust.
by Nina Christian – Apr 24, 2026
Preparing future marketers for an AI-driven world
The marketing skills gap is a readiness problem. Here’s how universities can swap the lecture theatre for Formula One.
by Hugo Harris & Professor Andrew O’Loughlin – Apr 21, 2026
Why marketers are talking about ‘taste’ and what it looks like in practice
In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
by Kate Rourke – Mar 5, 2026
CMO Spotlight: Hisense’s Michelle Wee on redefining value
The Hisense marketing lead champions the power of sports sponsorships, and why brand is performance.
by Mediaweek – Feb 20, 2026
CMO Spotlight: Bel Harper on the ‘Summer of oOh!’
The oOh!media executive champions the under-leveraged power of creativity, and why classic formats thrive.
by Mediaweek – Feb 11, 2026
The agentic AI future: As disruptive as programmatic
DoubleVerify’s Dan Slivjanovski on why the agentic web breaks the traditional advertising model.
by Duane Hatherly – Jan 28, 2026
How choice framing will reshape marketing strategy
'Choice framing provides marketers with a deeper understanding of what drives choice and the nature of the relationship they can build between the buyer and the brand.'
by Lyndall Spooner – Aug 27, 2025
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