King Kong
Showing 1 - 5 of 5 results
Why Taylor Swift's wedding is the most effective marketing campaign of the decade
Sabri Suby of King Kong on why Taylor Swift and Travis Kelce's wedding beat every paid marketing campaign without a dollar of ad spend.
by Sabri Suby – Jul 9, 2026
YouTube just overtook Netflix… and everyone is missing the point
King Kong's Sabri Suby on why the data signals a seismic shift in attention - and what every marketer needs to do about it.
by Sabri Suby – Jun 10, 2026
Why AI (not tariffs) is fueling the Chinese D2C TikTok takeover
Consumers are seeing past the label and looking at the product.
by Mal Siriwardhane – May 30, 2025
Sabri Suby reveals his top 3 Super Bowl ads of 2025
'While YouTube views give us some induction of virality, the real test is yet to come. Because at the end of the day, the only metric that truly matters is ROI.'
by Sabri Suby – Feb 11, 2025
Australian leaders react to Meta dropping fact-checking: 'removing the muzzle will change the algorithm'
eSafety Commissioner Julie Inman Grant, Bench Media's Anthony Fargeot, and Seven's Sarah Greenhalgh shared their thoughts and opinions on Zuckerberg's decision.
by Alisha Buaya – Jan 9, 2025
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