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Kim Loasby

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Newsmakers: SCA and Seven explain why your "guilty pleasure" is worth millions to advertisers
Mediaweek Newsmakers

Newsmakers: SCA and Seven explain why your "guilty pleasure" is worth millions to advertisers

New SCA and Seven data shows demand forms well before the click — the case for brand spend, backed by real hard numbers.

by Natasha Lee2 hours ago

IMAA’s Melbourne Sound-Byte puts spotlight on audio's future
Audio

IMAA’s Melbourne Sound-Byte puts spotlight on audio's future

The IMAA hosted its first Victorian Sound-Byte in Melbourne, showcasing insights from top radio and podcast talent to help independent agencies navigate Australia's evolving audio landscape.

by MediaweekJul 31, 2025

LiSTNR’s adtech hub drives personalisation in digital audio advertising
Audio

LiSTNR’s adtech hub drives personalisation in digital audio advertising

Kim Loasby: 'Our world-first DCO API combines live behaviour and time to deliver real-time customised messages, setting a new standard in audio advertising.'

by Mediaweek AdminNov 22, 2024

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