LiSTNR’s AdTech Hub is revolutionising digital audio advertising. It stands out with its world-first capabilities, which deliver unmatched ROI for brands. By blending efficiency with effectiveness, the Hub continues to set the benchmark for personalised and data-driven audio campaigns.
Launched in March, the AdTech Hub introduced pioneering initiatives, including expanded Dynamic Creative Optimisation (DCO) capabilities that incorporate factors such as age, gender, fuel prices, and live contest updates. Additional advancements include audience targeting via LiSTNR’s proprietary conversational tool and Advertiser Data Matching using clean room solutions, which drive exceptional brand outcomes.
Success stories in action
One standout campaign utilised LiSTNR’s fuel price DCO, enabling brands to align messaging with real-time price updates. In a campaign promoting a money-saving app, the fuel price trigger API dynamically adapted ad creative 56 times throughout a one-month campaign, delivering over 1.9 million impressions to 314,000 unique individuals across five metro areas. Results included a 125% increase in unprompted recall and significant action from 90% of listeners, with 37% downloading the app directly.
Another groundbreaking campaign saw Berocca harness LiSTNR’s live context dynamic triggers, pairing them with time-of-day data to deliver personalised messages. By aligning product benefits with listeners’ real-time activities, Berocca created meaningful connections. Jodie Lynch, head of marketing consumer health Australia, said: “A product like Berocca Energy has many benefits and uses that don’t fit into a single 30-second ad. This innovative campaign allowed us to reach our target audiences in relevant, personalised ways, showing how Berocca Energy can support Australians throughout their day.”
What’s next for LiSTNR’s adtech hub?
Looking ahead, LiSTNR is expanding its suite of APIs, aiming to unlock even greater personalisation for advertisers.
Kim Loasby, head of digital ad product and operations at LiSTNR, said: “Our world-first DCO API uniquely combines live behaviour and time to deliver customised messages in real time. This capability has already driven outstanding results, as demonstrated by the Berocca campaign, and we’re just getting started.
“We’re actively developing 14 new triggers, prioritised based on market feedback, to meet our clients’ evolving needs. These innovations will open up extensive opportunities for brands to achieve their objectives across more categories.”
As LiSTNR continues to redefine digital audio advertising, its AdTech Hub is proving to be an indispensable tool for brands seeking data-driven, personalised, and high-impact campaigns.