Tag
Karen Nelson-Field
Showing 1 - 2 of 2 results
Agency & Marketing
QMS study finds DOOH can drive impact in one second
QMS research finds digital out-of-home can deliver brand and sales outcomes after around one second of active attention.
by Natasha Lee – Aug 12, 2026
Outdoor
QMS and Amplified Intelligence unveil insights on the role of attention in OOH: 'Not all reach is equal'
Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'
by Alisha Buaya – Oct 17, 2024
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