Joanna Robinson
Showing 1 - 9 of 9 results
News Australia and THE ICONIC partner for NRLW campaign
THE ICONIC’s first sports sponsorship will be amplified through News Australia’s NRLW editorial and social channels.
by Mediaweek – Jun 26, 2026
THE ICONIC appoints Emotive as creative agency
Emotive will lead creative direction for THE ICONIC as the platform builds on its ‘Got You Looking’ brand work.
by Mediaweek – Jun 22, 2026
ACAM launches ART to turn AI adoption into accountable performance
The system offers CMOs and senior marketing leaders a structured framework for implementing AI.
by Vihan Mathur – Mar 4, 2026
Uncomfortable Growth® Uncut. Season 3, Episode 5: Joanna Robinson, CMO of The Iconic
'Am I too busy being busy to do the work on myself?'
by Rowena Millward – Jul 3, 2025
THE ICONIC customers star in live streamed banner ads via Dentsu Creative and Love Media
Joanna Robinson: 'What started off as a simple activation brief to support the brand campaign, evolved into a market-first live stream into banner ads, via an amazing activation.'
by Alisha Buaya – Mar 18, 2025
'We need to continue to push for systemic change': Media leaders on shifting the balance in the industry on International Women's Day
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
by Alisha Buaya – Mar 8, 2025
The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media
Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed to stop people in their tracks.'
by Alisha Buaya – Feb 17, 2025
'Customers want to be rewarded, surprised and delighted': Joanna Robinson on the launch of The Iconic's loyalty program
"Our point of difference is we're going to use our customers to design the ultimate loyalty program."
by Alisha Buaya – Aug 27, 2024
ADMA Global Forum 2024 recap: 'Elevate for the Future'
Local and international speakers shared valuable insights, interesting case studies, thought-provoking ideas and outlooks for the industry.
by Frank J. Cortese – Aug 21, 2024
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