Mediaweek
Vinyl Media

Our Sites

Network Partners

Tag

Flowing Bee

Showing 1 - 1 of 1 results

Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works
Data

Only 5% of CMOs know why customers buy - and just 4% think their marketing actually works

Apparently, teams rely on intuition or past experience as a primary source of customer understanding.

by Vihan MathurMay 4, 2026

mediaweek
Morning Report

The leading media trade publication in Australia.

Get our top stories straight to your inbox daily by signing up to our Newsletter

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.