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first party data

Showing 1 - 2 of 2 results

The Future is First: Forecasting First-Party Data's Role in 2025
Opinion

The Future is First: Forecasting First-Party Data's Role in 2025

'The question isn’t whether first-party data will reshape advertising strategies—it’s how effectively businesses can harness its potential while navigating new challenges.'

by Matt Coote – Jan 16, 2025

First party deterministic data is retail media's 'biggest superpower': Flybuys
News

First party deterministic data is retail media's 'biggest superpower': Flybuys

Lauren Dulhunty also told Mediaweek: "I would love to see data cleanrooms become the norm, and almost be baked into everything that we do."

by Talon Editor – Mar 8, 2024

mediaweek
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