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The attention recession: How advertisers can leverage media quality metrics to win back customer focus
Opinion

The attention recession: How advertisers can leverage media quality metrics to win back customer focus

"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."

by Christian Arpe-HansenJun 2, 2025

mediaweek
Morning Report

The leading media trade publication in Australia.

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