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Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI
Technology

Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI

2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use of that data.

by Dan BarrettJul 14, 2025

mediaweek
Morning Report

The leading media trade publication in Australia.

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