Regional Australia is "an untapped and uncluttered opportunity for advertisers, and a truly ‘unexpected’ place to live."
Despite more than a third of the Australian population living in regional areas, only 17% of national media budgets are invested there.
• Gallagher also talks about the importance of the IMAA and the consolidation of the market
• Boomtown chairperson Brian Gallagher talks Covid-19 and online innovations
• Smart speaker listening jumps 95%
Marketing expert Gaye Steel will facilitate the masterclasses
“We were able to push very hard on the change to Nine with radio advertising blanketing the market during the switchover"
The man responsible for securing revenue for Australia’s biggest radio and regional TV broadcaster reveals just how well TV has been performing
Southern Cross Austereo takes Vevo offering to market: 9m unique Aust users monthly
“We want to double television revenue”
